SEO landing pages are that part of your website where you can convert your leads or your traffic as your actual customers. They can come in three (3) varieties like, reference, squeeze, and transactional landing pages. These pages should be written with one goal in mind that is to increase conversion rate.
How Significant Landing Pages Are
Before you can write landing pages that convert, it is necessary that you understand how significant these pages are to your business. Your landing page is the first experience of your traffic to your website.
Since your landing page will determine for the most part if your targeted traffic will continue to browse your website or leave, it is just equally important that you are able to create and write the best landing page.
Landing Pages That Convert
In order to write landing pages that convert, you need to focus on two things. First is to execute a design that is optimized for your traffic and the search engines. Second is to fill it with relevant content that is similarly optimized for your traffic and the search engines.
Your traffic is what you need to increase your leads while the search engine is what most of the traffic uses to find their solution and your website online. Optimizing your landing page for both can surely empower your business to increase its profitability.
Increasing Conversion Rate
To increase conversion of SEO landing pages, here are some useful tips to consider in writing the page:
- Your landing page should contain short but concise message with an offer or call to action that is advantageously located on the upper fold of the page. The offer or call to action should be well written such that it compels your audience to actually do what you wish.
- It is better to use a whole web page as your landing page rather than direct them to a sales page with pop-ups. Conversion is proven to be higher on the former as compared to the latter with a 15% difference between them.
- Tweak the elements of your landing page for higher conversion. This includes the headline, the copy or texts, the call to action or offer, the benefits, as well as the images, forms, and the use of the white space. These elements should both be user and search engine friendly.
- Build the content of your landing page around the right keywords. This will make it easier for your target traffic to find you on the internet. There are several keyword tools you can choose from to save time in discovering the moist profitable keywords.
SEO landing pages are integral part of your website. In fact, if you are serious in improving the conversion rate of your website, you should first create your landing page. If you are able to write a landing page that convert well and in sync with your other web pages, then you can enjoy the rewards of unlimited income from your internet marketing efforts.